Our dedicated approach and commitment to achieving results for our clients begins long before we pick up the telephone or type an email.
We recognise that there is no ‘one size fits all’ model for business development campaigns or business support projects, so we invest time and thought into the early stages of the process to produce individually tailored project plans that remain fluid throughout.
How do our Business Development campaigns work?
We like to have open and transparent dialogue from the start to ensure that expectations are accurately managed and that you will always feel secure about the information that you provide to us and how we will use it.
Although no two campaigns are the same, any campaign process will go through four main phases.
Phase 1 – Consultation and Learning
We work with you and your team to establish your key objectives and goals, learn about your business and your customers and come back to you with a campaign proposal for approval.
Phase 2 – Campaign Setup
We will do any necessary research and insight work to inform the campaign, train our team, prepare the key data and set up email and telemarketing scripts.
Phase 3 – Campaign begins
Our team will commence work on your campaign, making the initial calls, tweaking scripts where required and reporting back to you with live data and feedback.
Phase 4 – Campaign reporting & evaluation
At monthly intervals we will evaluate the campaign against what we would expect to see in each of the stages of the campaign and report back to the client, making any strategic changes required.
The time taken for a campaign to reach ‘full speed’ from the start will vary depending on the level of resource committed. Once the campaign reaches full speed, we would usually see the statistics start to plateau with consistent levels of appointments being secured. After this stage, conversion levels will begin to rise and clients can gauge their return on investment and the value of the campaign.
Ready to begin the conversation? Get in touch with a member of our team today!
Collaborate Telemarketing is a trading name of Coulson Associates Ltd Company Registration no.7727949
Windermere LA23 2JG
Phone: +44 (0) 1539 482410
Mobile: +44 (0) 7866 536050